Tim White's Journey to Freelancing Writing Success with Contena (3 Major Cont...

We’re so excited to introduce you to Contena Superstar: Tim White. He’s had fast success after signing up with Contena Acadmey so we asked him to share his best tips. One thing we want to tell you: He was hesitant to join, which is part of why we wanted to share his story with you.

Meet Tim:

In January 2018, Tim began his full-time, professional writing career. Prior to that, he spent most of his adult life in medicine as a paramedic and a nurse, starting a dog training business in 2016 after he left medicine.

He said, “I would occasionally find opportunities to write about medical things, sometimes paid, sometimes unpaid. But, I never actively looked for it…I got a few short stories and things published and I’ve always written just for myself.”

As a professional in the medical field, that’s where Tim focused his energy.

Even though people would tell him he could get paid for his writing he’d always say “Well, I love writing, but I love medicine a little bit more.”

Eventually he decided to leave the medical field and “writing was the next obvious choice, because you gotta love what you do.”

To get to where he was in his first profession, he obviously spent a lot of time studying. So, it’s no surprise that when he decided he wanted to shift gears to writing, he took a similar approach, learning as much as he could.

Tim says, “I started doing research on how to actually make money writing, what kind of writing is profitable and what is not. I realized the kind of writing that you need to do to make any kind of significant money is not the kind of writing I had experience at.”

Some people would be discouraged by that, but instead, Tim dug in, “and started to look at other freelancers and their personal websites,” learning from each one and paying special attention to the people who had careers like the ones he aspired to have.

It was during this research that he stumbled onto Contena Academy.

Guess what?

He says “I back-burnered [signing up for Contena] for a while because the price tag kind of scared me away.”

We love this honesty. We know there can be sticker shock.

But, he told us, “I’ve always been an investor; you’ve got to invest or spend money to make money kind of attitude. I kept seeing reviews from other writers who said they don’t use Contena anymore, but that they did. Or that they hadn’t used it, but had positive impressions. And when I saw that there was a 30-day guarantee and you could get your money back, I said ‘Screw it, let’s see what happens.’”

And what happened is impressive!

Very quickly, Tim was able to go through the training lessons in Contena Academy, work with his coach Amanda, and secure several lucrative contracts.

While Tim is the first to tell you that there are many ideas of what success is (the idea of success is actually a topic he loves to write about), we’d say he’s been quite successful.

So, we decided to round up some of his best tips and share them here. You might want to print this out, or take some notes, because Tim told me “In the first major round of pitching 8 or 9 clients, the three main clients I wanted to work for all ended up eventually hiring me.”

Tim White’s Words of Wisdom My primary criteria [when looking for jobs] was that I’m not going to write about something I don’t care about, I don’t want to write about or I don’t believe in, so I looked for clients who deal with subjects I like to write about and went from there. None of first three contracts were posted in Contena’s writing leads or job finder; I was just using the skills and knowledge to look at other places. The obvious advantage of Contena’s job finder (not everyone is willing to do this; I’d rather pay money than deal with a lot of BS), is the fact that Contena filters all of that out and only shows me legit clients. I’m perfectly happy to pay for that. The approach I’ve had that’s been by far the most successful, if you can, don’t compete on the same grounds that everyone else is competing on, especially if you don’t have a lot of experience…for two of the three jobs, there was an enormous amount of applicants, so my advice is be completely honest with what you do and don’t know and really push your strengths. Look for strengths that other people aren’t thinking about. My writer’s website didn’t help at all in the way I wanted it to, and it helped in ways I wasn’t expecting. I’ve had no paying traffic come through my website, but it has helped in the sense of learning semi-competent web design. I’m learning about what makes a good website and how to do that myself. In that skillset are things that are relevant to writing, like SEO. That’s been far more important than getting paying clients…by the time I was applying for these contract jobs, I already had a dozen or more posts on self-improvement (the niche I was applying for) and I could show that this is an area I’m passionate about, have written about and researched. Interacting both with writing and other writers, I’ve been very independent, do-it-myself kind of type…I think the biggest problem I’ve seen or heard about from other writers is an issue with confidence, and it tends to be one extreme or the other. Some writers are not confident enough in their skills and ability to write or find work and others think they’re way better than they are, and they pitch that to the client and the client finds out you’re lying and that’s not good either…first and foremost you need to be honest with yourself and the client about what you do and don’t know. Clients respect and respond to a willingness to jump into something you don’t know and learn it (to an extent). If you know 70% of what they want, and 30% is unfamiliar, just do it. Devote some extra time to the part you don’t know: research it and practice it and that’s gotten me much farther than just playing it safe and sticking to only what I know. When I first joined Contena, I was already pitching to clients, but I didn’t really know what I was doing. I was kind of using the fact that I don’t know how to pitch to figure it out. I was sending emails to people and seeing who responded and who didn’t, and figuring things out that way. Once Amanda got on board and I used the Academy’s modules on pitching and marketing, the single most important things that’s helped me is that everything needs to be framed in terms of what can you do for the client to specifically increase their success. You almost have to phrase your pitch as a very soft assumption that you’re going to work for them. If you ask a question, like “Will you hire me?” it sounds weak. I have several pitch templates saved in my gmail now. They’re variations on the same thing, which is “I love to write about what your company does.” If I’m responding to a specific add, I’ll talk about how I can help with that need. Or if they didn’t post an ad, I’ll say “I think your site can do much better with these simple changes. Can I write just one article for you, no strings attached at an introductory rate.” People respond to sincere, confident offers of help to make their service or product better. Too weak and too strong are both bad. I would really stress to people don’t write about things you don’t care about. If you have 2 clients and one wants to pay you half as much but you really, really love the topic, do that. Don’t just follow the money or the prestige of where you’re working. The fastest way to burnout is to write about things you don’t enjoy. Don’t just meet your deadlines, absolutely slay your deadlines. If they give you a week, get it done in two ways. The quality of your work should always be your top priority but make speed #2. One client mentioned fast-turnaround times is why they hired me.

See?

Total gold.

Tim is obviously passionate about writing and sharing that information with others.

Before we wrapped up our conversation, I asked him “If someone was skeptical to join Contena Academy, like you were, what would you say?”

For me, the 30-day refund period was instrumental. I doubt I would have signed up without it. You really have nothing to lose. I don’t think I would have been unsuccessful without Contena, I would have eventually gotten here anyway, but it’s a question about how you want to spend your time. It saved me a tremendous amount of effort and saved me from doing a lot of trial and effort. Not everyone will think that’s worth the money, but I certainly do.

Thanks, Tim!!

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Just a number or the answer to the ultimate question of life, the universe, and everything?
Contena FAQ: Here’s What You Need to Know

So, you’re wondering what Contena is all about, huh? Awesome - we’re glad you have questions.

We get lots of people wondering what Contena is, how it helps writers, and if they should join.

Because of that, we put the most asked questions all in one place. We hope this helps you learn more about us and to decide if a Contena Academy membership is right for you.

So, let’s answer all of your questions about Contena: What is Contena?

Contena is simply the best way to start making money from writing.

We show you how to create everything you need to start a great freelance writing business and help you find the best remote and location independent writing gigs. Yes, there is a cost to join Contena, and we want to show you why that’s worth it. 

How does Contena work?

When you activate your Contena membership, you receive access to all of our resources, including a training program which shows you exactly how to get started with freelance writing.

We designed our course so that you can create everything you need to get started with freelance writing in about a weekend.

We keep it super simple and straightforward.

You can also access our writing job finder which only includes the best remote writing jobs out there. You can apply for as many jobs as you like, and you can even reach out to a success coach whenever you have questions.

We do a lot of the legwork for you and saving you time with your job search, in addition to the training modules you have access to.

In addition to the jobs found on our writing job board, members receive access to our massive database of companies that hire remote writers in our writing submissions section.

Platinum members also receive access to a dedicated coach, who will help you to refine your portfolio and offer valuable feedback and recommendations. Check out what Contena Superstar Kenzie said about working with her Contena Coach.

Not only that, but you can also set up your writing alerts and check out our writing leads which is a database of the information and leads we collect.

What can I get paid to write about?

Many different types of businesses and industries need content. The types of content will vary (blog posts, ebooks, web copy, etc.) and you’ll find many different topics that people will pay you to write about.

We tend to see lots of job opportunities related to technology, education, wellness, finance, beauty, and other growing industries. Those topics not your thing? Don’t worry – there are lots of other freelance writing opportunities.

In fact, we gathered some of our favorite listings here.

Do I have to complete the course to get started looking for jobs?

Our training is included with all of our memberships, however, completing the course is totally optional. As a Contena Academy member, you are free to access our writing job finder and other powerful tools at any time. With that said, we always encourage our members to complete the training, especially if you’re new to freelancing, because the strategies that we teach have been tested and proven to increase your engagement rate and success with landing new clients.

And if you’re a seasoned writer, some of the information might still be great to review!

I don’t have any experience with writing professionally, is Contena for me?

Many of our members are totally new to freelancing when they join Contena. We designed the course so that you can create everything you need to get started in about a weekend, even with no experience.

I’ve been freelancing for a while, is Academy for me?

We’ve found that more experienced freelancers enjoy their Contena membership for the following reasons:

The time that our writing job finder saves them in their job search efforts The ability to reference modules in the academy that support their current needs Having access to a Contena Coach to help them level-up their freelance writing business Can I work from home?

At Contena we are totally focused on finding the best remote and location independent writing gigs that allow you to work from anywhere. So yes, with jobs found through Contena you can work from the comfort of your own home 🙂

Does Contena cost money?

Yep.

Contena is a paid membership site.

Your Contena membership gives you access to a complete course for starting your freelance writing business, plus our suite of powerful tools for finding the best remote and location independent writing gigs, and companies that <3 remote writers.

We also offer a few different membership options, including payment plans to make Contena as affordable as possible.

Memberships start at $997 per year, or about $83 per month--and this basic level includes access to the Contena academy, access to a Contena freelance writing coach, lifetime access to all the Contena job resources, AND a year of Writing.io!  Once you start writing professionally, that expense can easily pay for itself and then some.See the chart at the bottom of this page for more detail.

Why should I have to pay to find work?

Well, you don’t have to pay to find work - there are many free job sites and resources out there.

Contena is for those who want a proven framework for success with remote writing.  We provide everything you need to get started with freelance writing and show you exactly what works.  This includes access to training, support, and a large database of pre-vetted leads for you to pursue.

We’re cutting down the time it will take you to build your business because you don’t have to scour multiple sites for education or job listings and you can avoid sifting through jobs that don’t pay much or are sketchy.

Is there a trial?

As you can see – we’ve created Contena to provide you with a lot of value, so we don’t do a free trial. However, all of our plans come with a complete 30-day satisfaction guarantee*. Just show us you did the work.

How do I join Contena?

You can join Contena by creating a free account here.

Once you create an account you will be added to our waiting list and notified when we open for new members! Once you’re enrolled, you’ll have immediate access to everything you need to launch your freelance writing career!

So there you have it, our most-asked questions, answered!! If you’re ready to take your freelancing career to the next level, set up your Contena Account here.

* Terms and conditions apply. You can see the terms and conditions for our 30 day satisfaction guarantee here.

Contena Membership Prices, Current as of 2023:

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She Joined Contena. Now She Gets Paid to Write for an Audience of 3.2 Million...

Meet Contena Superstar Kenzie Bradshaw, a 20-something who has been growing her business as a freelance writer since 2017.

Before starting her freelance career, Kenzie earned a degree in Soil Science with a specialization in soil physics, and she had jobs ranging from snake handling with the Fish and Wildlife Service through the AmeriCorps program to helping create new flavor profiles for Sargento cheese.

She discovered “the reality is that many traditional professions would rather hire a specialist over a generalist.” However, as a freelancer, it has helped to have a variety of areas she’s knowledgeable about and comfortable with.

We think it’s great that Kenzie shows how pretty much any road can lead to a freelance writing career.

Her love of travel and freedom along with a 3-month trip to Thailand encouraged her to shift away from the traditional workforce and try her hand at getting paid to write.

However, before she started with Contena, she’d “been on those other websites. I’ve been there…” (We’re going to spare you the details of the first job she was offered- it’s not good), but she says, “I turned it down because it was so creepy and I had so many questions. I got all kinds of red flags.”

Kenzie quickly learned that signing up for Contena Academy and working with her coach, Amanda, provided the support and quality that other sites couldn’t provide. The extra eyes and ears were especially useful for a new freelancer.

"Amanda was so encouraging to me. I had no idea if my writing would be commercial enough to be worth anything, and I was worried that my lack of a single area of expertise would put me at a major disadvantage.

Amanda really helped me to polish my style and encouraged me that by being able to write in a wide variety of topics, I would have a greater chance of success."

Kenzie was hired for a regular gig quickly after starting as a freelancer: “I landed my first position with Wide Open Spaces with a minimum of 12 articles a month” which isn’t surprising for someone who says, “I’m a fight to the top, butt-kicking, ‘watch me rock this’ kind of girl!”

Confidence, like Kenzie's, can help freelancers when they’re first starting out.

Though Kenzie still has a part-time job, (which we think is a great way to supplement your freelancing career when you’re first starting out), her goal is to “make [writing] my sole job.”

There’s no shame in taking your time to transition to full-time freelance writing, and we asked Kenzie about what has helped her grow her freelance business so far.

Here are Kenzie’s top tips for freelance writing success:

Between [Amanda] and the training modules in Contena Academy, I learned to look at freelancing jobs with new eyes. I learned how to vet employers, deciding who was worth my time and who wasn’t. It’s hard to take that first step and say ‘I’m going to be a professional at doing this’ and put yourself out there and do it. There’s this hesitation that, if you don’t do well right off the bat, then you’ve failed and you’ll be doomed for a 9-5 forever. An instructor told me, ‘you need to look at every failure as an investment in learning, and if you can’t do that, you’ll never make it as a freelancer.’ I didn’t feel like I had anything special to say when I started, and by the time I went to my coach and started applying this stuff, I realized all of my experiences really helped me. So you need to mine your life for these awesome nuggets you can write about. When you take [really low rates], that’s your new level. That’s the standard you’re accepting. What you waste on these kinds of positions is time you could have spent looking for a much bigger fish. Don’t keep a minnow on the line when there’s a bass out there. Professionally, it will make you feel better if you have a bit broader of a base. If you’re freelancing, you need that base of consistent clients or you’re going to be paranoid all the time…Try it all until you find what [type of work] fits. When I was just getting started, it was nice to have [my coach] there to run ideas by or get some positive feedback or words of wisdom before applying. That was so, so helpful. I mostly took my process [to be successful at freelancing] from the training in Contena Academy…when you start applying for jobs you need to take and tailor that process to the industry you’re applying to but it was a great place to start. One of the things people forget to do is to track their income. Make a spreadsheet, see how much is coming in each month, know how much you need to live each month and what would be excess. Stay organized in the beginning and you’ll avoid stress later. 

Though freelancing can work for just about anyone, we’re strong believers that there are specific reasons why she's perfect for freelance writing.

Kenzie is tech-savvy, able to multi-task, and understands that the job market is evolving. She also pointed out that due to her age, with less responsibilities like kids and a mortgage, she can make the jump into freelancing. She says, starting freelance writing as millennial, “There’s more flexibility to take a risk earlier on.”

So, what’s next for Kenzie?

She’ll continue to create content for her anchor clients, further develop her e-commerce store, and she’ll take what she’s learned through Contena’s training modules and keep applying for more work.

We’re confident that Kenzie will continue to grow her freelancing business and, when she’s ready, ditch the part-time job and work 100% for herself.

3 minute read
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Time moves on
Full-Time Job vs. Freelancing: The Pros and Cons

To freelance or not to freelance, that is the question.

While you might assume we’d quickly say “Freelance. Yes-- you should ditch your job (or work toward that goal) and work as a freelancer!” Well…that might not be right for everyone.

While your full-time job may feel like something that sucks the life out of you, there are plenty of very happy full-time employees. Similarly, there are probably unhappy freelancers (though we don’t want you to be one of those!).

It’s not as cut and dry as one is better than the other, so if you’re in a position where you’re trying to decide which route to go, we wanted to help you consider your options (and no, we won’t be telling you what to do).

Remember that your situation is unique: the industry you work in, your preferred lifestyle, the geographical area and cost of living, and if you have to support others with your income.

If you would prefer to work as a freelancer, but your benefits are too amazing to give up, then perhaps the shift away from your job doesn’t make sense. But if your full-time job barely covers your bills and you have expertise that would allow you to write in a well-paying niche, then perhaps focusing on building your freelancing career and ditching the traditional job makes sense.

Or, maybe you’re a freelancer feeling like you want to end the cycle of ups and downs with clients and not being sure what your monthly income will be.

No one will judge you if you move from freelancing to a full-time (or part-time) job. You might even be able to find a contract position where you’re writing, but you have regular assignments each week. Going “full-time” doesn’t mean you change what you do, but it might instead change how you do your work.

Though your situation is unique and you know it best, hopefully, we can help you find some clarity about which general direction is right for you!

The Full-Time Job:

When I say “full-time job” I mean one that’s 30-hours a week or more. Basically, you’ve hit the threshold for where you’ve started to receive benefits for the time you work each week. Generally, over 30-hours is considered full-time, and 40-hours is the “traditional” hours for full-time, but many jobs will go over that mark.

Freelancing is amazing, but it may not be right for everyone, and there are many reasons why a full-time job is a good choice. Let’s break it down:

Should I have a full-time job?

Pros of a full-time job: A consistent income, and ideally a decent one. Probably some benefits, like health care, dental, vision, and paid time off…maybe even a flex spending account. Some of the jobs I’ve seen listed on Contena that are full-time even have some sweet perks like paying for your gym membership, travel to company retreats, and funding for equipment like a new laptop! (Keep in mind that you may be eligible for some of the perks if you take a part-time contracted position). The company you work for likely provides a community of individuals to be around, and hopefully a positive atmosphere for you to work in. You work with other people, in person or remotely who can support you in your role and may help you solve challenges or inspire you when needed. Consistency with your work and your paycheck. When you have a full-time job, you can often predict the hours and the tasks that you’re going to be responsible for. There might be room to grow. If you’re hired by a company, there might be roles you can be promoted to or moves within the company as your career evolves. Cons of a full-time job: Possibly less flexibility (for example, your job may be a “butt in seat” from 8:30 to 5:30 kind of place). At least 30 hours of your week will be taken up by work; possibly a lot more depending on your role and industry. You may have a long commute if you don’t work remotely. You don’t always like the people you work with and you’re stuck in an office with them. Back to consistency: your job may be predictable and if you don’t like your work, doing the same sort of tasks full-time can be soul-sucking. You don’t have the time to pursue other interests and passions (but you can definitely balance freelance writing with a full-time job, so this is only a small con).

Depending on your work experience, there may be additional pros and cons on your own personal list. As you can see, there are a lot of fantastic benefits from having a full-time job, and a few drawbacks.

What about freelancing?

When you work as a freelancer, you’re not permanently employed by any one company. You might have a long-term contract, but freelancers are typically working with different employers at any given time and may have a variety of tasks that they can be hired for.

Obviously, we think freelancing is great, but we also don’t want people to go into it blindly, or too quickly.

Should I Be a Freelancer?

Pros of freelancing: You’re mostly in charge; you can decide if you take a job or not, and you can often decide when and how you complete your work, as long as you hit the deadlines and meet expectations. You’re also mostly in charge of your schedule. Generally, as a freelancer, it won’t matter if you work before the sun rises, after the sun sets, or any time in between. As long as you meet your deadlines. I can’t stress that deadline part enough. You can work from anywhere, and there probably isn’t a commute. I put fuel in my car every three weeks now as compared to my husband’s weekly fill-up to get him to and from work every day. The freelancer lifestyle is pretty awesome, whether you’re fitting in vacations, doing yoga in the middle of your day, or you don’t start until noon when your brain is fully ready to work. As a freelancer, you can create the work environment that works for you. There is often a variety of work. Though I have a freelancer friend who has written hundreds of articles in a very narrow niche for one company, she also writes parenting posts and writes in the mental health space. Even if you write in one niche, you can be hired by different companies. Cons of freelancing: You have your own business, but you’re not totally in charge. When you take a job, you’re working for someone else and are responsible for completing your work. You might excel at writing but if you’re not skilled in organization and business management, you might struggle (don’t panic-- you can develop these skills). If you don’t work, you don’t get paid so there can be inconsistency between paychecks. As a freelancer, there can be an up and down nature of the work. Some times are busy and others are SO SLOW. And, depending on payment terms, you might have a busy month but not see that money for a while. If you’re not self-motivated and organized, you might struggle with the freedom that comes from being a freelancer. There are no sick days when you’re a freelancer. Well, you’ll get sick, but you won’t get paid, and you might get behind. There are also no paid vacations and typically no other traditional benefits (unless you end up with a contract). It can be lonely as a freelancer. Sometimes it’s nice not having to see or deal with other people, but then, you’re also on your own a lot. That can be tough. There’s no one helping you keep your hours so you may work a lot, or not enough. You’ll probably get better at managing your time as you work more as a freelancer, but there can be extremes.

Woah- that list of cons for freelancing seems long. But, a few of the items have to do with personality traits that you might have to look at to determine if freelancing is right for you. And, the other cons (in my opinion anyway) are far overpowered by the “Pros” list.

So here’s the thing-- we can’t tell you which is better for you. We can tell you that we know a lot of really happy freelancers and many who are able to make more as a freelancer than they did in a full-time job (myself included-- it shocks me sometimes).

If you’re considering a job change, in one direction or another, consider these final thoughts: Take the time to consider your options as related to your personal circumstances. Decide what the ideal working situation is for you. Come up with a plan for how to get there, and though you may have to make a change before you’re fully ready. Try your best to get your ducks in a row before you make a change. Fear isn’t a reason to stop yourself. Change is uncomfortable but can be so worth it.

Originally posted by Sara Robinson.

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